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Microsoft Turns to China Sourcing for New R&D Center in Wuxi

A strategic cooperation agreement has been signed between Microsoft and Wuxi’s municipal government. Wuxi, located in Jiangsu province, will be the recipient of a CNY300 million investment by the computer giant that seeks to construct a Chinese based technical support center.

This particular center, which is expected to be constructed over the next three years, will be the second such base for Microsoft’s Asia Pacific operation which is a merger of its Asia Pacific and Greater China operations. The initial headquarters was established in Shanghai in August of 2007 and meets a variety of technical support and service needs to regional customers and clients who rely on China products. The company also has a strong presence in Australia, Taiwan, South Korea, and Singapore.

Due to the growing Asian market, Microsoft has seen the need to establish another support center in China to meet the rising demand for its products and services. Over the past several years, this behemoth of a country has risen to become the largest market for personal computers, mobile phones and other mobile devices. Due to this increasing buy from China trend, a large number of China manufacturing partners, IT professionals, enterprises, and technological developers as well as personal product users consistently draw from Microsoft’s knowledge, services and products.

The new center in Wuxi seeks to enhance both services and IT support to Microsoft’s growing number of partners and customers located throughout the region. Certain representatives in the new center will be totally dedicated to providing services in languages other than English. The Wuxi center is also being eyed as the future cloud technology support base of operations for Microsoft.

The Wuxi endeavor will require implementation in and cooperation from a broad range of government controlled sectors. Those sectors expected to be enhanced by the CNY300 million deal include cloud computing applications, intellectual property rights protection, the software industry, and intelligent (smart) construction methods. The large investment demonstrates Microsoft’s continued commitment to doing business in China.

Entrepreneurs and business savvy operations that are looking to expand into the China market should be encourage by Microsoft’s new investment in the country. This is especially true of those who can utilize Microsoft’s tech support, products, and services in order to strengthen operations in the country and region.

Major players are increasingly making moves to establish a presence in the rapidly expanding Chinese markets. Such signs of expansion reveal the warming and increasingly inviting business environment within the both the Chinese government and communities. Efforts by the Chinese government to make doing business in their country more tempting are paving the way for companies to become more involved. This not only pertains to corporate giants like Microsoft, but also to micro, small, and medium-sized businesses who are looking to move or setup operations in China’s growing market.

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